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© 2019 By Gemma Yin Studio.

design - direction - animation

Since working with Sigrid’s dedicated team at Island Records for the lyric video for her very first release ‘Don’t Kill My Vibe’ in 2016, we have created a series of consistently original content for the artist, whose launch has made huge waves in the music industry. Working hard to keep true to the colourful but understated style that Sigrid has cultivated around her music and aesthetic, each piece has been carefully and lovingly art directed. A particular highlight was the lyric video for Sucker Punch which we shot with Sigrid in Berlin using Augmented Reality techniques, the first of its kind. In addition to the lyric videos, we have created social media content around the releases, and visuals for selected live TV and festival performances.

Live performance visuals created for Sigrid performing Don't Feel Like Crying on  the Colbert Show

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