art Direction - animation - print

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For Jay's first music video we wanted to go big and bold, exploring the repeating themes within his music and lyrics - you don't need money to have a great time. Within the choreography and graphics we touched on a tribalism related to the idea of being part of a new movement that rejects material wealth in favour of fun and freedom of expression. In addition to the music video and creation of live visuals for his shows, we designed several cover artworks for Jays recent releases.