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© 2019 By Gemma Yin Studio.

design - direction - animation

We worked across time zones on several editorial video campaigns for Hong Kong’s iconic luxury department store Lane Crawford. Lane Crawford is not afraid to experiment with big and bold visuals, pushing the envelope to feed the retail craving of their trendsetting audience. Celebrating their launches in collaboration with The Webster Miami, The Woolmark Company, Opening Ceremony, and Charlotte Tilbury, we worked closely with the Lane Crawford creative team to deliver the most relevant and contemporary content.

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